What Rock Stars In High Heels Have To Do With The Future Of Your Brand – A Lesson From The KISS School Of Business (Forbes):
And if your brand’s identity can stand on its own, no one will ever be able to beat you at it. There’s never going to be a band that can say, “We’re more like Kiss than Kiss is!” They might be louder, faster, flashier, younger, sexier, etc., but it doesn’t matter—they’ll never beat Kiss at being themselves.
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